“Trailhunter trucks will come straight from the factory equipped to meet the needs of overlanding enthusiasts,” said Lisa Materazzo, group vice president – Toyota Division Marketing. “These trucks will be developed in-house by our engineering teams and will be the most capable OEM overlanding solutions designed to meet Toyota’s legendary quality, durability and reliability standards.”
Trailhunter vehicles will be highly capable, intentionally designed overlanding rigs. The all-new Trailhunter product line is designed to meet the demands of outdoor enthusiasts who love to explore with their vehicle. Designed and developed in-house at Toyota, Trailhunter vehicles will be adventure ready straight from the factory, providing a trail-ready truck with components and accessories that support a remote off-the-grid experience.
The Trailhunter concept vehicle showcases Toyota’s vision of what this new grade of truck could look like right off the dealer lot including available Associated Accessory Products, which is the term used to annotate their partnership with existing companies. These include current favorites like ARB, Go Rhino, Yakima and Rigid Industries, and additional brands are expected to be added over time.
The concept truck on display at the 2022 SEMA Show was equipped with a Trailhunter-specific suspension setup, skid plates, roof rack, bumpers, lighting, refrigerator, rooftop tent and more all engineered specifically for overlanding applications. Enthusiasts can expect future Trailhunter products to deliver terrain versatility and protection as well as load-bearing performance and storage functionality for their equipment, recovery gear and base camp necessities.
Year after year at the SEMA Show, Toyota has demonstrated its commitment to performance, excitement and fun. Toyota has shown its strong devotion to outdoor enthusiasts through overlanding concepts such as the Tacozilla Tacoma Camper, the TRD Sport Trailer and the Tacoma Overlanding Concept. Trailhunter will take that commitment to the next level.
Toyota will share additional Trailhunter details next year. Every truck will be designed from the ground up to include the overlanding modifications and components enthusiasts expect. The Trailhunter badge – which resembles a compass to reinforce that the journey is the main purpose – will represent the vehicle’s bona fide credentials as a highly functional and purpose-built overlanding rig.
This is the first time we’ve seen Toyota install this package, and it seems like a no-brainer. These trucks have all the hardware they need for great overland and camping adventures!
Toyota already makes some of the best trucks on Earth in terms of reliability, comfort and capability. The current TRD Pro trim is a fantastic example of this—it’s easy to see why it has remained one of America's most popular trucks for years now. If you want a truck that can go off road with ease but still be able to carry your kids to school or haul home some mulch for your garden, then this might be just what you're looking for!
We’re excited to see how these new Trailhunter package vehicles perform in the wild. Stay tuned for updates as more information is released!
