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Celebrating 10 years of epic Toyota Adventure Coverage!

This issue is PACKED FULL of adventure from around the globe...


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Published in Winter 2017

It nearly 50 years ago in January 1967 when the first official SEMA show debuted under the grandstands of Dodger Stadium in Los Angeles.  At the time, the show featured 98 booths and approximately 3,000 attendees.  It was not until 1977 when SEMA moved to Las Vegas where it’s been growing rapidly ever since.  Today, the four-day event attracts more than 140,000 attendees and over 2,400 exhibitors from all over the world.  

Published in Fall 2016

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They came from all parts of the country; each sharing a common love affair with adventure, family, and camaraderie that many believe only a Toyota 4x4 can evoke.


From Coast-to-Coast, Texas, to the Northern Border they came. It had never been done in all of the Americas. What started as an informal gathering of a few likeminded Land Cruiser owners in 2015, evolved this year to an unprecedented gathering of over twenty 200 Series Land Cruiser owners in the famous western playgrounds of Moab, Utah and Ouray, Colorado.

Twenty does not sound like a large number, but sightings of late model Land Cruisers are about as rare as seeing a news Rolls-Royce. (Rolls-Royce and Toyota Land Cruiser sales in the US were roughly the same last year). Could it be the stories, the pictures, or perhaps the banter from 2015 that led to this historic gathering? Or was it the fast growing wanderlust seed planted when many purchase their first Land Cruiser, or when watching an episode of an Overland series on YouTube? What drove a gathering of nearly 2 million dollars’ worth of metal to congregate at one place?

Cody Golliher, who resides with his family in Fort Collins, CO, is the organizer of the 200 Series gathering. “I attended FJ Summit several times in the very beginning and it was so much fun to see so many people who shared my same interest and passion,” said Golliher. “It ended up growing so big that it filled up quickly and I was unable to attend. I really wanted to keep going to Ouray with other enthusiasts so I decided to see if there was any interest in other 200 Series Land Cruiser owners who would like to go, and the rest is history.”

Travis Wilcox proposed a great idea to the group: “It’s only 3 hours from Ouray- Let’s also do Moab as a Pre-Run.” And so it was on! The early adventurers arrived in Moab a few days ahead of the larger gathering that would soon convene all arrive in Ouray. This group of six set their sights on the legendary slick rock and rugged trails near Moab. Hells Revenge, Fins & Things, and Top of the World trails gave little resistance to the fully equipped 200 Series Land Cruisers while offering amazing views and memories over tightly gripped steering wheels and taunt seatbelts. It was a textbook demonstration of the rugged and refined capabilities and features of the latest version of Toyota’s flagship vehicle.

200 Series Land Cruiser in Moab
Photo by Ken Reiten

The gods of Moab sought to disrupt the plans to make it to the summit of the Top of the World Trail -throwing lightning bolts, rain, and obstacles that had some questioning the destination. Were the imaginary gods on the side of those who believed the 200 Series Land Cruiser was an $85,000+ mall mobile? The people on this adventure knew better. With only a ½ mile and 500 feet elevation to reach the infamous ledge rock at the summit, the group put safety first and spread out until there was a break in the lightning storm.

Once all was safe and we traversed the rest of the way, the rewards at the summit were majestic views that only the combination of the wet landscape, fog, and the sunlight that illuminated them could have provided. Greg Weik’s Phantom 4 drone was launched, and epic pictures and videos ensued. The next morning, the group set out on a three-hour drive that would put this group in Ouray just as others began arriving from all parts of the country in anticipation of the historic gathering.

200 Series Top of the World
Photo by Greg Weik

It was the afternoon of August 4th in a small park near a picturesque Gazebo in Ouray when history was made. Twenty-one 200 Series Land Cruisers, ranging in years from 2008 to 2016, had gathered in the small town known to be a basecamp for large 4x4 events such as FJ Summit. More than 60 souls convenedmet to get to know each other, share food and drink, share our rig upgrades, and watch our kids blow bubbles and play. “I envisioned a gathering that was intimate where friends were made and families could play. We all have a love for Land Cruisers but I wanted more than just wheeling and a corporate style event,” said Golliher. The gathering was exactly that.

The next three days provided breathtaking trails across the San Juan Mountains including Engineer Pass, Poughkeepsie Gulch, Imogene Pass, and the formidable and feared Black Bear Pass-in the rain. For some, it would be the first true test of their stock or modified Land Cruiser. Yes, these are also cushy rides with heated leather seats, 18-speaker sound system and a built-in refrigerated cooler in the console. Don’t let that fool you. The observed smiles said it all—the kind of smile you see when your daughter kicks her first soccer goal or you son puts a ball through the hoop for the first time. in his first basket. These Toyotas really are Legendary. They really do defy logic and physics to overcome the obstacles ahead with unsurpassed reliability and safety.

Group photo of 17 200 Series Cruisers at Black Bear Pass Summit
Photo by Greg Weik

In the lower valley in Ouray, a highlight of the event was the Slee Off-road Road-sponsored group gathering for drinks and dinner. Friendships were forged and social media connections were made. The kids spoke of the Pokémon they caught and, with equal excitement, the elk they saw earlier in the day.

Golliher has pondered the future for the group. “I really like the idea of destination places each year. I love Ouray but there are so many other great places to visit,” he said. “It's not just off-roading but seeing new places with your friends and family. It will get more challenging as we grow but we'll adjust as it happens. I do not envision this ever becoming a big sponsored event, but one that stays true to people and enjoying great company.”

On the last day, the skies sky’s cleared to reveal the true beauty of this area. The blue sky, clean mountain air, the small stream crossings, and the majestic mountain views clearly demonstrated why this area is called the “Switzerland of the U.S.A.”. That evening, the group all gathered once more to break bread, enjoy a home grown brew, and share stories of the day. Goodbyes, handshakes, and hugs were abundant, - but so was the talk at every table….of next year.

If you have a 200 series Land Cruiser (2008-2017) and would like to join the adventure, be on the lookout for postings for the next adventure slated for 2017 on the 200 series IH8MUD forum. Special thanks to photographers for their submissions. See more of Ken Reiten’s work at reiten.smugmug.com and Matt Frederick’s work at themirrorpool.smugmug.com.

Rainbow on the Last Dollar Road between Telluride and Ouray
Photo by Matt Frederick

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    Published in Summer 2016

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    Feeding off the success of the previous year, the annual Lone Star Toyota Jamboree hit another homerun with over 500 people in attendance. A total of 320 Toyota Trucks and 46 sponsors made for a spectacular event at Barnwell Mountain Recreation Area OHV Park, including “a raffle surpassing $50,000 in value” according to organizer Chris Gray.

     


     

    2016 Lone Star Toyota Jamboree

    1)Blind Man’s Bluff where driver is blindfolded and completely dependent on the passenger serving as the co-pilot.
    2)Rock Garden Crawl where distance accomplished determines the winner for each tire size classification.
    3)The return of the Timed Obstacle Course where going airborne can be to the driver’s advantage.

    2016 Lone Star Toyota Jamboree

    It was a very emotional time for longtime Jamboree organizers after learning a long time Toyota Trail Riders club member and Jambo attendee, Angie R., was having a rough time in her fight with cancer. The Jambo staff had already chosen breast cancer combatant organization called Women Rock, Inc. as the recipient of charity contributions, and had raised $7888 for their efforts. Upon hearing an update during the raffle from friend, Butch Baker, of Angie's fight, the Toyota crowd came together and raised an additional $3000, including a $1000 donation straight from Jamboree itself, togo directly to the Rushing family! Several raffle winners even donated their items back to be auctioned off for money to be donated. It was heart moving and emotional time to see this outpouring of support. In total, Women Rock raised $10,958 at the 11th Annual Lone Star Toyota Jamboree!

    The dates for Jamboree next year are May 4-7, 2017. If you have not yet visited the giant BMRA off-road park in the eastern Piney Woods of Texas, shoot for next year by attending Lone Star Toyota jabmoree. You don’t want to miss this great event.

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    Published in Summer 2016

    We've come up with a new (slightly experimental) way for you to find the coolest Toyota Cruisers & Trucks content! Introducing the TCT Article Map...

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    What an amazing 2016!
    Our final issue of the year, and it's amazing =)


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    Five years ago, the Tacomas and Company group started “a Moab adventure created by wheelers for wheelers” later to be called Rock Therapy. The gathering is based on their love for Moab and wanting to pull together other likeminded Toyota enthusiasts to help strengthen the off-road community. With the help of hard working volunteers, loyal attendees and generous sponsors who have shown a common goal to help build relations around the off-road community, Rock Therapy 2016 was again a huge success and will continue to be a must-attend gathering for the ever growing Rock Therapy Family.


    Rock Therapy 2016

    In an effort to provide a memorable experience for the attendees, Rock Therapy’s platinum sponsors stepped up to host two nights of dinners for those who could make it back to camp at Area BFE. Toytec Lifts, Bay Area Metal Fabrication, Pelfreybilt Off-Road, All-Pro Off Road, Low Range Off Road, CBI Off Road Fab, InSain Fabrication, and Cascadia Vehicle Tents each pitched in to make sure the hungry wheelers did not go to bed with an empty stomach with backyard style BBQs both Friday and Saturday night.

    Rock Therapy 2016

    Unlike years past, the carnage during Rock Therapy 2016 was on a much lower scale. Less carnage meant more time spent on the trails for all attendees, sponsors and volunteers. Many of the sponsors and volunteer trail leaders took out attendees on the trails to show off the variety of trails that Moab has to offer. Rock Therapy has encouraged attendees over the years to mingle with other attendees to form their own groups to roll with each day which has helped to strengthen the Rock Therapy Family and build relationships that last for years to come.

    Rock Therapy 2016

    A concept that Rock Therapy has pushed over the years is to get the sponsors out and enjoy themselves alongside their many loyal customers. Gold sponsors, SDHQ Off Road, and Trail Toys were both in attendance this year showing off their incredible Tacoma builds. Cliff brought his 2008 Tacoma that is built to handle high speed desert passes as well as crawling through the rocks with the best of them. Cliff was able to show off the truck’s true potential during the annual Dunes run on Friday night.

    Rock Therapy 2016

    Nathan had his 2011 flatbed Tacoma out to his the trails in fashion with his newly installed crawlbox and always impressive travel gained from a Chevy 63 swap in the rear. Trail Toys also brought another game changer to this year’s Rock Therapy with the addition of a limited run of Rock Therapy 2016 glow in the dark patches.

    Rock Therapy 2016

    Also in attendance this year as sponsors was Trails Offroad spreading the word on their new web-based nation-wide trail knowledgebase, Hefty Fabworks showing off their new line of aluminum bumpers on their Toyota fleet, Brute Force Fab dominating the trails in Billy’s solid axle beast of a Tacoma on 42s, Adventure Offroad Fabrications displaying his solid axled 2nd gen overlanding Tacoma and Front Range Off-Road Fab with their 1996 4Runner with an 8” 30 spline IFS swap rolling on 37s.

    Rock Therapy 2016

    Saturday night came too soon this year as attendees did not want memorable times to come to an end. However, the sponsors were able to pull together some amazing items again this year to giveaway and help raise some money to support two amazing organizations that have done so much to promote the off-road community over the years. Stay the Trail Colorado over the many years has encouraged the responsible use of the roads and trails that are open to motorized recreation in Colorado. Although their focus is primarily in Colorado, their message is one that should be spread all over to help us keep trail access open. Area BFE helped to rethink what an off-road park should be with their 320 acre recreational park. Open to a variety of outdoor activities including many iconic off-road trails and camping with unmatched views of the La Sal Mountains, Area BFE is open to the public 365 days at no cost to the public.

    Rock Therapy 2016

    On behalf of all those in attendance, thank you to all those who helped to put this amazing gathering together and to the generous sponsors mentioned above as well as Addicted Offroad, RCI Offroad, Rokmen Offroad, Anti-Dark, Toywerx, Rorck Apparel and IH8MUD. Without your efforts, Rock Therapy would not be what it is today. See everyone next year!

    Rock Therapy 2016

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    Published in Summer 2016

    Toyota will be kicking up the dust at the Mint 400 next March, this time in their all-new Tacoma TRD Pro Race Truck!

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    Why do you attend off-road events? It’s a question that I often ask people who frequent organized events.

    By Jonathan Harris: FJ Summit CoDirector. Special thanks to CoDirector Matt Robb for demographic information and CoFounder Time Terleski for historical background.

    Photos by Rusty Childress, Main Event Imaging


    Is it to experience off-roading in a safe, organized, environment? Is it to get new ideas for vehicles upgrades? Is it to spend time with old friends and meet new people? For me events are always for the later. Over the years, many off-road events have sparked meaningful relationships and some of my best friends came out of chance meetings with people on the trail, at vendor booths, at the group dinners and of course, at the raffles. This desire to connect with people was what brought me to the FJ Summit, and what has kept me coming back for more.

    FJ Summit - 10 years In - Toyota Magazine

    The FJ Summit started like many other events, on an online forum. A “national get-together for Fj Cruiser forum members” was first conceived in July 2006 on FJ Cruiser Forums. Jason Gottlieb (Bostonian1976) first proposed the idea and solicited inputs from forum members as to where to hold a “National Get-Together”. A spirited debate as to location ensued with the East Coast. Arkansas, Kansas, Texas, the Black Hills, Moab and Colorado being considered. “Cruiserpalooza”, an early working name, was starting to gel. Forum members including ( but not limited to ) Bostonian1976 (Chairman), CO-Jeff , Castle Rock FJ, VTFJC , FJR Colorado (Trail Boss), GsGmac, Valkyrie, T2Cruiser, Shane4x4, Miss FJ and The Nookie were the first participants in organizing what would later be named, by forum vote, “FJ Cruiser Summit”.

    FJ Summit - 10 years In - Toyota Magazine

    Five individuals. Jason Gottlieb, Seth Kovanic, Jeff Thompsen, Tim Terleski and Ty! Boyack made up the official Co-Directors year one. A not-for-profit corporation was formed, FJSummit.org, Inc. and the FJ Summit was born.

    Year one could have been the last, if not for the terrific support and participation of the Toyota Trail Teams. Taking on the responsibility to be Trail Leaders, their experience and expertise made for a safe and successful event the first two years. In following years their expertise and mentorship was passed through the ranks and the FJ Summit eventually was able to take on these responsibilities. This process of passing the torch has continued every year since.

    FJ Summit - 10 years In - Toyota Magazine

    Fj Summit 2007 had approximately 375 participants with close to 200 vehicles. Ouray, Colorado, dubbed “The Switzerland of America” and the surrounding terrain proved to be the ideal location! What was discovered that first year was that FJ Summit not only brought together the drivers and their vehicles, it included their families as well. So many friendships were made and the realization that the event became a family oriented vacation destination resulted in the this unique off road event. Those first year participants spread the word and the foundation for the incredible growth, the incredible camaraderie, the generous charity and the continued fun that FJ Summit has become!

    FJ Summit - 10 years In - Toyota Magazine

    Over the year’s the Summit has grown to become one of the largest Toyota 4x4 events in the nation. Summit X had a total of 409 registered vehicles with 860 adults and 150 children 11 years of age or under for a total of 1,010 total participants. For perspective, the population of Ouray is about 1,100! Summiteers came from all across North America with representation from 43 states and Canadian provinces.

    FJ Summit - 10 years In - Toyota Magazine

    My favorite aspects of the Summit are the family friendly environment and the opportunity to introduce new off-roaders to the activity as a husband and father myself, I can say the Summit is hands down the best off-road event for families. With easy to moderate trails available, great accommodations and activities in ouray and activities for kids, there is something for everyone. Each year we have attendees ranging from those who have never shifted into 4x4 to world renowned expert drivers. For the former, we provide a 4x4 101 class, by Trail Teams alum, Brian “Woody”, Swearengen. We also provide recommendations for new drivers on easier trails and have our wonderful trail leaders work with them throughout the day.

    FJ Summit - 10 years In - Toyota Magazine

    Although the Summit is managed by four CoDirectors (Matt Robb, Chris Davis, James Krieger, and myself, we receive tremendous support from many of the founders who still attend each year. The event could not happen without our volunteers. All of those people that you meet, leading trails, folding shirts, stuffing swag bags and selling items at the store do it for the love of the event and the people around them. I am always blown away and humbled to have each and every one of them as part of the team.

    If you have never attended the Summit in the past or are an old timer, we would love to see you at Summit XI. I think you will enjoy what you see. Until then, see you on the trail!

    FJ Summit - 10 years In - Toyota Magazine

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    Download this issue now to read all about:

    • FJ Summit X
    • Cooking Tech
    • 80 Series Long Travel Suspension
    • Land Cruiser Overland Overhaul
    • Rock Therapy 2016
    • Storm Chasing 4Runner
    • TCT Explorer Tundra 30K Update
    • Magellan TRX7 Review
    • K9 First Aid Kits
    • 2016 Lone Star Toyota Jamboree
    • 200 Series Vacation Club
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